How to Create an Exceptional Stylist and Client Experience
Giving a full-circle experience is the goal
after all, a happy client comes from a happy stylist.
Creating an exceptional salon experience that is a cut above the rest extends further than the client experience - invest in your salon and your people. Based on our previous salon spotlights, we compiled a list of what separates some salons from the rest. Giving a full-circle experience is the goal – after all, a happy client comes from a happy stylist.
Ways to offer top-notch experience for stylists
LISTEN TO WHAT THEY WANT
- You have built a team you trust; now it is time to trust their opinions on updates, products, systems, etc.. Clear communications, including monthly/ bi-monthly meetings, are a great way to check in with the team to ensure everyone is on the same page.
STRUCTURE
- Offer clear structure for growth, systems, and expectations through the salon so that there are no questions (i.e., growth map, expectations)
CONTINUED EDUCATION
- ManocoBlue offers a wide range of education, ranging from business, behind the chair, product knowledge, and the latest trends!
OFFER BENEFITS SUCH AS 401K MATCH, VACATION
- Do the research, find the bottom line, and create a business that supports your stylists and yourself long-term.
OFFER HIGH-QUALITY PRODUCTS
- ManocoBlue offers 20+ brands, all salon professional products with a large price range. Let us help you find a brand that supports your salon and stylists with their values, education, and more!
BE THEIR CHEERLEADER!
- Promote healthy habits, self-care, and time for themselves. You cannot fill a cup unless yours is already filled, and happy, confident stylists equal satisfied clients.
UPDATE WEBSITE AND SOCIAL MEDIA
- Stylists do their job behind the chair - it’s your job to create a space for them to grow, including an easy booking process and promoting their work!
BONUS: We added some additional pointers to share with your stylists if they aren’t already doing these things!
Ways to offer top-notch experience for clients
- Consultation every time, every guest. Bonus points for direct eye contact, not mirror contact.
- Stay aware for the entire appointment (i.e., remove foils in front of the face, fill an empty drink, read nonverbals if a client needs a quiet appointment or needs someone to listen to them.
- Educate them on products
- Social media offers a lot of education, which should come from you, not from TikTok.
- Smile when you greet your client.
- Give a scalp massage every time
- Keep notes on clients’ hair and what they have going on.
- Have snacks and a phone charger for longer appointments.